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We talk a lot about top of funnel and bottom of fu

We talk a lot about top of funnel and bottom of funnel as if there always needs to be a long journey between the two.But sometimes there doesn’t.I’ve bought low-cost digital products from people I’d only just discovered on Instagram.Technically, I was top of funnel.I’d never heard of them before.But one post showed me they understood the problem I had, a quick look through their feed gave me enough confidence in their expertise, and the product felt like a low risk solution.Within a few minutes, I’d gone from discovering them to buying.
That’s a very short journey from TOF to BOF.And it’s why I’m wary of blanket marketing advice.Sometimes your content can create enough understanding and trust for the buying decision someone is making right now.A £17 digital product and a £5,000 service are not the same decision.They carry different levels of risk, consideration and commitment.So the journey shouldn’t automatically look the same either.The better question is:What does someone need to see, know or understand before they feel comfortable taking the next step?Start there.Not sure whether your customer journey needs a funnel, nurture sequence or something much simpler? Drop me a DM :)

Oops… I haven’t posted in a month 🫣 Straight from

Oops… I haven’t posted in a month 🫣Straight from the August recap to the Sept…
.. the last slide is my favourite 🥹

Better late than never. Sea, sun, balloons, dogs,

Better late than never. Sea, sun, balloons, dogs, crabs, babies, butterflies, ghosts 👻🌊🦀☀️🐾🦋👶

You know your stuff and people trust you enough to

You know your stuff and people trust you enough to pay you.And then someone asks for your website link and you reluctantly send it, with the caveat, ‘.. it needs updating, ignore XYZ’I hear versions of this alllll the time.Usually, the problem is that the website has been built in bits as the business has grown. You might have started with a template, and then you added a new page for a new launch.. then you downloaded a plugin for something, which turned into 5 different plugins that do the same thing (and compete with each other!)Eventually, the business moves forward and the website gets left behind.
And that gap reallllyyy starts to show.You don’t necessarily need more features, more tech or another shiny tool.Sometimes you just need to look at what you already have and ask:
Does this still reflect the business I’m running now?Because if you’re quietly apologising for your website every time you share it… that’s probably your answer.I have spots available for website builds in September.. drop me a DM.

 A post I saw today had a female name as the keywo

No matter how many times I watch these, they make

No matter how many times I watch these, they make me laugh. Have a good day. Sh*t sh*t Rob 🙏

You might be talking about your offer too soon. Y

You might be talking about your offer too soon.Your audience is not always thinking:“I need a business coach.”They are thinking:“Why am I working so hard and still not making enough?” “Why do I keep second-guessing every decision?” “Why am I busy all week but getting nowhere?”That is the problem to lead with.Ask yourself, ‘What is my client saying to herself before she realises she needs my service?’Then use those exact words in your content.❌Instead of:
I help business owners create a better strategy.✅Try:
You are doing so much. You are just not sure which actions are actually moving the business forward.Talk to the problem they ALREADY recognise.That is what gets attention.

Be honest, when did you last read through your own

Be honest, when did you last read through your own website properly?Actually check the prices, the services, the links, the FAQs and the little details you probably haven’t thought about in months.That’s exactly why I created my free Monthly Website Rhythm checklist.It gives you a simple set of things to check each month, so keeping your website up to date doesn’t become another massive job.Comment SITE and I’ll send it to you.

Clarity means people understand what you do, who y

Clarity means people understand what you do, who you help and why they should care.Direction means there is an obvious next step. Book. Buy. Enquire. Download. Don’t make people work it out.Proofgives people a reason to trust you. Testimonials, results, case studies and examples of your work all help.Simplicity makes the site easy to use. Clear pages, clear wording and no unnecessary clutter.Speed matters because people will not wait around for a slow website to load.Which of the five needs the most attention on your website?

Just for fun, nothing to do with work 🤷‍♀️ Do you

Just for fun, nothing to do with work 🤷‍♀️
Do you relate to any???

Funnel strategy and strategic websites for service-based businesses ready to turn more of their audience into clients.

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