Meet Emily\Meet Emily\Meet Emily\Meet Emily\
Hey, I’m Emily. I help established coaches and consultants turn underperforming websites into strategic assets that
attract higher-level clients.
After years working behind the scenes inside six- and seven-figure online businesses, I started noticing the same problem again and again: businesses were growing, but their websites weren’t keeping up.
The issue usually wasn’t effort. It was strategy.
Because a polished website means very little if it doesn’t build trust, communicate your value clearly, or help the right people take the next step.
Strategy first. Design second. Results always.
Some had invested in branding before. Some had redesigned multiple times. Some were relying almost entirely on referrals or social media because their website simply wasn’t doing its job.
The problem usually wasn’t design alone.
It was positioning, clarity, trust, and strategy.
Your website shouldn’t be another thing you feel behind on. It should clearly communicate your value, build trust quickly, and help your business grow without relying on constant fixing, tweaking, or second-guessing.
Their expertise had evolved.
Their online presence hadn’t.
I started this business after seeing how many experienced business owners had websites that no longer reflected the level they were operating at.
They’ve used the template. Tried to connect the tech. Bought the course. Started the redesign. Left notes to come back to it later.
What they need isn’t another platform to learn.
They need someone who understands structure, strategy, and how to build an online presence that actually works.
I design strategic websites and systems for established service-based entrepreneurs who are ready for a more professional, effective online presence.
My work is built around clarity, structure, and conversion - so your website doesn’t just look better, it works harder.
Most of my clients have already done the DIY stage.
Your website should connect seamlessly with the tools that run your business. I set up the integrations behind the scenes - email, booking, analytics - so everything works together instead of becoming another tech headache.
Systems
Design shapes perception long before someone enquires. I create layouts, typography, and visuals that reflect the level your business is operating at and make your brand feel credible and consistent. The goal is a website that feels confident, professional, and unmistakably yours.
Style
Before anything is designed, I look at how your website actually works. We map the messaging, structure, and user journey so visitors immediately understand your expertise, trust your offer, and know exactly what to do next. A clear structure turns your website from a brochure into something that brings in enquiries.
Strategy
Every website I create is shaped around three things:
My framework
I've worked with:
Real people, Real results
- stephanie white, CEO, by the way creative
I got sooooo many compliments on my Instagram graphics. I NEVER had to ask Emily to tweak anything as she really GOT my brand and how I wanted things to look.
Her eye for design is second to none.
“
- pandora paloma, ceo & founder
Smart, honest and on it - she was smart on her systems and spot on with her execution.
Emily was incredible to work with.
“
- vilmaliz bosque, Entrepreneur
but also genuinely kind and patient. She has a real gift for simplifying tech and explaining things in a way that even non-techy people like me can easily understand.
She’s not only incredibly knowledgeable and resourceful
“
- Sophie Morris, STM Consultancy
I’m so grateful for the care, attention, and patience she showed throughout the process - she truly understood how important it was for everything to feel just right.
Emily took the time to really listen to my vision
“
Done in a Day is my focused, strategy-first build for established service-based businesses. In one intensive day, we transform your website into a clear, professional online presence that reflects the level you're operating at and makes it easy for the right clients to say yes.
done in a day
Not sure if your website is actually helping your business grow?
Use this strategic self-audit designed to uncover the trust, positioning, and conversion gaps that could be affecting your enquiries.
the website reality check
